Spider-man 2

Advertising Design

This campaign ran for 6 days to promote an advance screening of Spider-man 2. The information contained in the ad is quite straight forward so I focused on using ActionScript to duplicate movieclips of the Spider-man image and have them zoom and fade in at random rates. The result was quite catching while keeping the file size low. The ads performed very well with click thrus as high as .41% and averaging .23% over the flight, well over industry average.