Potawatomi Bingo & Casino

Advertising Design

Potawatomi has had a long standing ban on advertising with the Milwaukee Journal Sentinel. They have slowly come around and realized that the exposure from the paper was valuable, but it was the communication channels that were opened through the online sales department that has brought them to the newspaper.

The Casino eventually went with their in-house designers, but the creative I designed for them has been used in certain respects and really helped the dialouge between the newspaper and them. This example was a sample AdMail that we could send out on their behalf promoting the Casino, their specials, and upcoming events. It wasn't meant for anything more than an example of what we could do - but these comps sold them online and print advertising.

Creative Units: 1 | 2