Milwaukee Art Museum

Advertising Design

I've done quite a few different ad campaigns for the Milwaukee Art Museum, but in the past they have been so wordy. Lately I have gotten their marketing department to realize that making a connection with the art work would result in higher click thrus. The result are ads like you see below for the American Art exhibition they had. With normal click thru rates of .03-.06% for their past campaigns this one enjoyed a click thru rate of .21% over 500,000+ impressions. The new creative has more than tripled interest for the campaigns and held up well with such a large flight.

Creative Units: 1 | 2