Milwaukee Bucks

Advertising Design

These ads were for 30 days from November 14 - December 15, 2003. Promoting a suite giveaway at the Bradley Center for the game after Christmas the offer had amazing results. With sustained click thrus at .29% over 700,000+ impressions we saw that rate jump as high as .61% as the campaign completed.

Interestingly enough we did versions for Terry Porter, TJ Ford, Toni Kukoc (who just looked like an elf), Desmond Mason (below), Michael Redd, Joe Smith, and Tim Thomas. Mason, Kukoc and Ford turned out to be the most popular version with Coach Porter and All-Star Michael Redd next, with Joe Smith and Tim Thomas bringing up the read. But they all averaged about .20% with Mason and Kukoc averaging over .35% - well above the industry average of .08%.

And how fun is it to see the Bucks in Santa hats? This campaign was quite fun to design around!

Creative Units: 1 | 2 | 3 | 4