Milwaukee Bucks

Advertising Design

The Milwaukee Bucks have some strict guidelines for their advertising creative but Senior Account Representative Michael Grahl has always allowed me to push the envelope with their online advertising. He has even went as far as setting up photo shoots for some of the ads we've done.

This particular ad used Rich Media combined with a recreation of their television campaign. The ad set was used as a road-block on the homepage of JSOnline.com and in the Bucks section across a Friday-Sunday flight. Weekend traffic is always a bit slower, but the campaign performed very well with click thrus as high as 1%, yes 1%, and averaging .20% with all the different ad units over almost 200,000 impressions. The video ad was obviously the big click thru machine during the campaign.

Creative Units: 1 | 2 | 3 | 4