Bradley Center
Interactive Design
The Bradley Center accommodates up to 20,000 attendees for sporting and musical events and is also the home of the Milwaukee Bucks, Marquette Golden Eagles, and Milwaukee Admirals.
When the Center approached us to update their Web presence in 2003 they had two main goals; to promote their events online and to create a pleasing and informative experience for visitors to the site.
Beyond the aesthetic qualities of the site the Center needed the ability to easily update a calendar of events and promotions that were to be featured in the redesign.
The project was soon stalled because of creative differences. When I was named the project manager I focused on organizing their content and building a sound architecture for their site first. Once that was accomplished we were able to define the areas that needed the most attention on the home page and in the navigation. Once those changes were approved I led the creative team forward urging a stronger design around their calendar elements and to use the bold colors from their established brand.
The result was an amazing design that featured dynamic rotation of upcoming shows, a calendar with both a monthly and list view, and a content management system that allowed the Center to control all their content. The tangible results for the Center are increased ticket sales, immediate press releases on upcoming shows or cancelactions, and lowered telephone inquires as most of the information can be easily found online.
